
CultureHow Small Teams Beat Sports' Billionaire SponsorsDVC STUDIOS / COLLECTION
How Small Teams Beat Sports' Billionaire Sponsors
Big-league sports sell one premium asset to one giant buyer.
Culture / 2026
In 1994, Universal Pictures spent $35 million adapting Street Fighter and watched nearly a quarter of the budget vanish into A-list star casting.
Released film · 5 minutes

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In 1994, Universal Pictures spent $35 million adapting Street Fighter and watched nearly a quarter of the budget vanish into A-list star casting.