DVC STUDIOS · STANDARDS · IN FORCE FROM 30 SEPTEMBER 2026
Who paid for this film? We always say.
We review AI products and we make films for AI companies. Both are fine as long as nobody has to guess which one they are watching. So every film says it, out loud, before the story starts.
THE FOUR LABELS
One label per film.
Two are never paid. One always is. One can be either, and says which.
TRUST TESTNEVER PAID
Our review.
An independent test of a product or a model claim. The company does not pay us, does not send us anything in exchange, and does not see the film before it is published. We do not run a Trust Test on any company that has paid us in the previous twelve months.
DVC EXPLAINSNEVER PAID
Our explainer.
A research paper or an idea, explained in plain language. Chosen by us, funded by us, sponsored by no one.
FIRST LOOKPAID OR UNPAID, ALWAYS SAID
Made with the company.
A film about one company's product, made with its team. The opening card, the description and YouTube's paid promotion label say whether the company paid. The company may correct facts; it does not approve the verdict.
COMMISSIONPAID
The client's own film.
A launch film or ad cuts made for a client and published under the client's name. When we show one in our portfolio it is marked CLIENT WORK.
THE RULES
Seven lines we keep.
If a film breaks one of these, we fix the label and pin a note on the video saying what changed.
- 01
Every DVC film carries exactly one label: Trust Test, DVC Explains, First Look or Commission.
- 02
The label appears on screen in the opening seconds and in the first line of the description.
- 03
Any film a company paid for has YouTube's paid promotion label switched on.
- 04
Trust Tests and DVC Explains episodes are never for sale, at any price.
- 05
We do not run a Trust Test on a company that paid us in the previous twelve months.
- 06
A company in a First Look may correct facts before release. It does not approve the verdict and cannot remove the label.
- 07
Client work shown in our portfolio is marked CLIENT WORK.
APPLIED · AMMONIX · SEP 23, 2026
The first First Look.
We made "Ammonix: Who Actually Decides?" with the Ammonix team, at no charge. Under these standards it is a First Look, unpaid, and it says so.